Rhodri and Gaynor first put down roots at Rosedew Farm in 1995, when the focus was traditional mixed farming: cattle, vegetables and arable crops.
Over three decades the farm has steadily diversified, adding tourism, weddings and renewable projects alongside the core livestock work, all while keeping food production at the heart of the business.
Farmers Pantry Butchers followed in 2012, opening in Llantwit Major as a way to sell meat direct from the farm to local customers.
What started as one butchers counter has since grown into a network of shops, franchise counters and an online delivery service covering much of South Wales. Today the company trades on a simple promise: sustainable, ethical and fully traceable produce from farm to plate.
Penarth is one of the newer links in that chain.
The Penarth shop sits in a unit many locals already knew as David Lush Butchers, which Farmers Pantry bought in April 2022, taking over the Glebe Street site at the beginning of June that year while keeping much of the original team, recipes and popular baguettes in place under the new branding.
The town‑centre branch opened as part of Farmers Pantry’s expansion beyond the Vale, bringing Rosedew Farm beef, lamb and pork, along with sausages, burgers and seasonal hampers to shoppers on this side of Cardiff.
As the wider business marks three decades in Wales, the Penarth shop is sharing the milestone with its own customers.
Behind the counter, staff talk proudly about the “from our fields to your fridge” ethos. The cattle and sheep are fed on home‑grown potatoes, fodder beet and wheat, with extra supply coming from partner farms that share the same focus on welfare and low‑food‑miles.
Dry‑aged beef, Sunday joint classics and barbecue cuts sit alongside condiments and recipe cards for anyone who needs cooking inspiration.
For Penarth, that mix of farm provenance and high‑street convenience is what makes Farmers Pantry stand out.
As the business looks ahead to its next 30 years, the local branch is hoping more shoppers will swap anonymous supermarket packs for meat that comes with a name, a place and a story attached.
