The high street giant is expanding its “ReMarksable Value” range with 15 new purse-friendly products as it battles to win over families doing the weekly shop.
Shoppers will now find more than 140 items in the range, all focused on affordable staples.
And it’s not just new additions.
M&S has also cut prices on 19 everyday items, including fresh veg favourites, as reported by creatorzine.com .
Chestnut mushrooms have dropped from £1.40 to £1.30 for 300g, while leeks have been reduced from £2.20 to £1.90 for 600g.
The retailer has also added seven more products to its “Dropped & Locked” scheme – designed to keep prices lower for longer.
The move comes as M&S tries to shake off its reputation for being pricier than rivals.
All items in the ReMarksable Value range are benchmarked against competitors to ensure they stay competitive.
Bosses say the strategy is already working – with more families seeing M&S as better value than before.
Alex Freudmann, managing director of M&S Food, said: “Families want to eat well without paying more, and vegetables are at the heart of the weekly shop.
“By lowering prices on everyday veg staples, we’re making it easier for more families to shop M&S as part of their weekly shop.”
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The changes are part of a wider push to grow its food business and take on budget supermarkets.
Price cuts include:
- Sweetheart cabbage – £0.95 → £0.75 (each)
- Brussels sprouts 500g – £1.15 → £0.90
- Red chillies 75g – £1.00 → £0.65
- Red & green mixed chillies 70g – £1.00 → £0.60
- Chestnut mushrooms 300g – £1.40 → £1.30
- Carrot bag 500g – £0.55 → £0.55
- Tenderstem broccoli 200g – £2.00 → £1.75
- Leeks 600g – £2.20 → £1.90
- Garlic net (x3) – £0.90 → £0.70
- Loose ginger – £6.75/kg → £6.20/kg
- White cabbage – £1.00 → £1.00 (each)
- Loose sweet potatoes – £1.40/kg → £1.30/kg
- Red cabbage – £1.00 → £1.00 (each)
- Loose courgettes – £3.20/kg → £2.85/kg
- Courgettes 325g – £1.45 → £1.45
‘Dropped & locked’ additions:
- Tenderstem tips 125g – £1.40 → £1.25
- Organic garlic – £0.80 → £0.70
- Portobello mushrooms – £2.00 → £1.60
- Bird’s eye chilli – £1.15 → £0.75
- Organic leeks – £2.50 → £2.20
- Finger chilli – £1.30 → £0.80
- Santini tomatoes 340g – £2.75 → £1.70
