Critics claim the giant chocolate bar would be too hard to break apart
Baffled shoppers have branded Morrisons’ new 4.5kg chocolate bar ‘impossible for them to eat’. The supermarket unveiled a Toblerone bar 12 times its usual size on Monday, June 8.
It will cost an eye-watering £80 but shoppers can use their More Card to grab it for £50 instead. However, the 80cm-long mega treat has been slammed by shoppers claiming it’s ‘impossible for them to eat’.
Stuart Snowden, known online as Grumpy Northern Foodie, posted an image with the giant Toblerone and shoppers flooded the comments to slam it. One warned that he had to heat it in the microwave to eat it while others said it would be ‘impossible to break’.
Some said customers would have to be ‘stupid’ to buy it and that it would take too long to munch through the 4.5kg of chocolate. However, one customer worked out it would cost £1.11 per 100g and claimed that’s ‘not a bad price these days’.
The promotion will be available until Father’s Day, June 21. One shopper said: “It’s so hard to eat. I had to microwave it as each block is so big and solid.”
A second agreed and said: “I’m interested to see what it looks like once opened. Is it the same design as the normal ones and therefore probably impossible to break? You’d have to love Toblerone to spend that much in one go!”
A third said: “When I was a child they said you can’t put a price on stupidity – they were wrong.” Another added: “I’ve no idea how you would cut a chunk off, let alone eat it.
“I would have to suck it as my teeth wouldn’t allow it. It would last a year so I hope there’s a good date on it.”
A fourth wrote: “Haha as if anyone would be so stupid to buy these.” A fifth said: “Not worth the money at all.”
However, one disagreed and commented: “That’s £1.11 per 100g, which is not a bad price these days.”
Morrisons said: “Morrisons is turning Father’s Day into a choc-fest with the return of its gigantic Toblerone bar – and it’s set to be the ultimate gift for dads and father figures with a sweet tooth. Weighing a whopping 4.5kg, the supersized Swiss chocolate bar is heavier than the average newborn baby and packs in more than 12 times the chocolate of a regular Toblerone.
“While it looks luxurious, the giant comes with a surprisingly sweet price tag too. Shoppers can snap it up for £50 with a More Card – around £35 cheaper* than similar oversized Toblerone’s sold elsewhere. Made with the classic Toblerone recipe of smooth Swiss milk chocolate, honey and crunchy almond nougat, the giant triangular treat, measuring 80cm in length, is designed to wow on Father’s Day.
“Whether it’s shared with the whole family or hidden away for dad to enjoy piece by piece, this mega bar is guaranteed to make a massive impression.”
