The offer is only running this weekend
The Rollback price will be in place for days
Asda has announced that it will be dropping the prices of its popular, top-brand confectionary tubs this weekend, live until Monday August, 2026.
Perfect for stocking up early ahead of Christmas, during the August payday weekend, customers will be able to pick up their favourite assorted Christmas chocolate tubs on Rollback for just £4, down from £5.72 – saving over 30% with no loyalty cards needed.
Customers will be able to get their hands on the classics, including Celebrations, Cadbury Heroes, Quality Streets and Cadbury Roses at market-leading prices.
Products include:
- Celebrations Milk Chocolate Tub, 500g (WAS £5.72, NOW £4.00)
- Cadbury Heroes Chocolate Assortment Tub, 475g, (WAS £5.72, NOW £4.00)
- Quality Street Chocolate Tub, 550g, (WAS £5.72, NOW £4.00)
- Cadbury Roses Chocolate Assortment Tub, 475g, (WAS £5.72, NOW £4.00)
Customers can shop the popular tubs for just £4 in Asda stores nationwide and online now at Asda.com, with Rollbacks live now until 31 August.
Brits buy approximately 47 million tubs of chocolates, sweets, and biscuits each Christmas. 71% of UK adults will accumulate at least one plastic tub filled with chocolates or sweets during the Christmas season.
50% of people in the UK say they purchase chocolate tubs specifically because they are great for sharing with family and friends. Despite price increases pushing the average cost of seasonal chocolate tubs above £5 for the first time in 2025 (and pack sizes shrinking by 5%), sales still rose by 19% in the four weeks leading up to Christmas.
Almost a quarter of all British shoppers consider buying a chocolate tub to be an essential Christmas tradition, drawing an additional one million shoppers into the category in recent years.
As well as 610 superstores, supermarkets and Asda Living Stores across England, Scotland, Wales and Northern Ireland, Asda has a significant footprint in the fast-growing convenience and food service markets with 478 Express stores. The supermarket’s online service also delivers to 99.5% of the UK population.
