Younger generations in England and Wales tend to use more water than their older counterparts – but experts say small changes can make a real difference
Many young adults use more water than they should(Image: Getty Images)
Younger generations use considerably more water than their older counterparts, whether through lengthier showers or running the washing machine with half-empty loads. A recent survey conducted by the Let’s Save Water campaign, which urges people to reduce their daily water usage, found that millennials were most likely to opt for baths rather than showers (26%) and to rinse dishes before placing them in the dishwasher (30%).
The poll of 2,000 adults across England and Wales also revealed that Gen Z were most prone to taking showers lasting more than 10 minutes (44%) and running the washing machine on particularly small loads (24%).
Nevertheless, 45% of Baby Boomers admitted to leaving the tap running while waiting for the water to reach the desired temperature, doing so more than any adult under 29.
Environmental behaviour psychologist Ian Walker said: “People underestimate just how much water is used through everyday habits, but the good news is that small changes can make a real difference.
“Whether it’s spending a little less time in the shower, only putting on full loads of washing, or turning the tap off when it’s not needed, there are lots of simple ways to cut back without disrupting your routine.
“By making a few mindful choices each day, households across England and Wales can help save thousands of litres of water over the course of a year.”, reports the Daily Star.
The study found that turning off the tap while brushing teeth (43%) and waiting until the washing machine is fully loaded before running a cycle (37%) were amongst the simplest changes households can implement.
However, 44% think taking a two-minute shorter shower and using a washing-up bowl instead of leaving the tap running (41%) were among the water-saving habits that could make the biggest difference.
According to the campaign, saving 28 litres (about a kitchen sink full) in England or 38 litres (3 buckets) in Wales per person, per day will ensure there’s enough water for generations to come – something 97% of respondents didn’t know.
Separate research involving 3,330 adults across England and Wales revealed 66% of English respondents feel a personal duty to help reduce water usage – while only 33% of Welsh respondents share the same sentiment.
A spokesperson for Let’s Save Water added: “It’s encouraging that most people already want to do their bit to save water. The reality is that we all use water differently, which means we all have opportunities to make a difference.
“Small changes at home can add up to a significant impact when millions of people make them together.”
