You could get money as part of a multibillion-pound case against Apple. An Apple spokesperson has said that ‘these claims are unfounded’
Some iCloud customers could be in line for compensation as part of a legal claim. If it succeeds, individuals may receive around £77, and Which? estimates that around 40 million UK iPhone and iPad users could be eligible for a share of the multibillion-pound case against Apple.
In an updated article published this summer, after news that the court granted Which? its “Collective Proceedings Order”, the consumer champions said it believes ‘Apple has breached UK competition law by failing to provide a choice of cloud storage providers, and steering customers towards its iCloud service by not clearly informing them of alternatives and how those could be used on an iOS device’.
Acting on behalf of UK consumers, Which? has been granted its ‘Collective Proceedings Order’ (CPO). This means it has permission to proceed with the claim. Which? adds that this ‘marks the end of this first stage of the claim process and the next stage will involve Apple filing its defence’.
When approached for a comment about what Which? had written, an Apple spokesperson told the Mirror: “These claims are unfounded. We work hard to make iCloud a great experience, but no customer is required to use it and customers in the UK have plenty of alternatives to choose from.”
Which? also stressed in its article that “Apple has said it rejects any suggestion that its iCloud practices are anticompetitive and will vigorously defend the legal claim.”
What the iCloud claim means for you
Which? is seeking damages on behalf of all affected consumers. That means if you used iCloud services between November 8 2018 and June 8 2026, you could be eligible for compensation if the claim is successful.
The comparison experts state: “Working alongside a team of external experts, Which? has estimated that Apple could owe UK consumers around £77 per person.”
The consumer champions are “urging Apple to do the right thing and settle this claim without the need for litigation by offering consumers their money back and opening up iOS to allow users a real choice of cloud provider.”
Are you eligible?
Which? explains: “Anyone who used iCloud services at any time between November 8 2018 and June 8 2026 and was living in the UK on June 8 2026 will be automatically included as a class member unless they actively choose to opt out of the claim. Anyone who first obtained iCloud services after 8 June 2026 will not be included in the class.”
If you opt out, you won’t get any compensation, even if Which? wins the case. If you weren’t living in the UK on June 8, 2026 but you used iCloud between November 8, 2018 and June 8, 2026, you can choose to opt in to the claim.
You have until October 8
Consumers must tell Which? by October 8, 2026 if they want to opt out – or to opt in if they weren’t living in the UK on June 8 2026.
People can do this by using one of the options listed on the claim website cloudclaim.co.uk. You can find out more about the collective claim and if you could be eligible for a payout at cloudclaim.co.uk
Which? condluded in its article: “This action is vital to obtain redress for consumers and to send a clear message to powerful companies like Apple: Which? is prepared to take action if they engage in harmful practices.”
