Boots says the move is an ‘exciting new way’ to reach customers
Boots has announced what it says is an ‘important step’ for shoppers. The major high street retailer is to launch a new retail channel within days.
The shopping channel opens on TikTok Shop on Monday, September 28 and will pilot selling a selection of No7 skincare and beauty products. These will be from the No7 Pro Artist, Good Intent and Prime Forever ranges and then further Boots brands and products are set to launch over the coming months.
TikTok shop internal data reports a 55% growth on LIVE shopping sales and other major retailers have already joined TikTok shop with M&S launching theirs in November 2025. ASOS began advertising and selling their products through the social media platform in 2024 and supermarket giant Sainsbury’s was also seen to launch a TikTok shopping channel last year too.
To kick off their TikTok shop, Boots will host a LIVE shopping event on the app on launch day which will allow customers to buy their No7 products at a click of a button. Paula Bobbett, Chief Digital and Data Officer at Boots, said: “Millions of people are already discovering beauty and skincare products through TikTok and the communities and creators that they trust.
“This launch gives us an exciting new way to be part of this dynamic experience and help more customers to discover new products and shop those they love in a way that feels relevant and seamless to their lives. This is an important step in creating a more connected Boots shopping experience.
“It brings inspiration and purchase closer together, while giving customers the reassurance that they’re buying directly from Boots, who they know and trust.”
Emily Caine, Head of Beauty at TikTok Shop, said: “We are delighted to welcome Boots to TikTok Shop. The arrival reflects how discovery commerce is changing the way millions of people find and shop the products they love right in their For You Feed. Beauty is one of TikTok Shop UK’s strongest and fastest-growing categories, and welcoming the UK’s most iconic high street beauty destination to our platform takes that to a new level.
“We cannot wait to see them embrace new formats like LIVE Shopping to build real-time connections and create entertaining shopping experiences for a whole new generation of customers.”
