{"id":158192,"date":"2026-05-17T11:01:00","date_gmt":"2026-05-17T11:01:00","guid":{"rendered":"https:\/\/vale50plus.org\/clone\/britons-fork-out-more-than-3billion-a-year-on-botox-while-latest-fad-in-la-is-for-zapping-saggy-knees\/"},"modified":"2026-05-17T11:01:00","modified_gmt":"2026-05-17T11:01:00","slug":"britons-fork-out-more-than-3billion-a-year-on-botox-while-latest-fad-in-la-is-for-zapping-saggy-knees","status":"publish","type":"post","link":"https:\/\/vale50plus.org\/clone\/britons-fork-out-more-than-3billion-a-year-on-botox-while-latest-fad-in-la-is-for-zapping-saggy-knees\/","title":{"rendered":"Britons fork out more than \u00a33billion a year on Botox… while latest fad in LA is for zapping saggy knees"},"content":{"rendered":"

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By JACINTA TAYLOR and CAROLINE GRAHAM, US EDITOR THE MAIL ON SUNDAY<\/a> <\/p>\n

Published:<\/span>

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You would expect the current squeeze on pockets to put a stop to any beauty ‘tweakments’.<\/p>\n

Not so for age-conscious Britons, who are splashing out \u00a33billion a year to keep their supposed good looks amid the fierce pressures created by social media.\u00a0<\/p>\n

Demand for\u00a0Botox<\/a> has jumped, with an ageing population determined to maintain their youthful looks \u2013 even when money is tight.<\/p>\n

And more vain treatments may be coming our way, with Los Angeles<\/a>‘ latest beauty fad seeing saggy knees being zapped so they stay smooth.<\/p>\n

Some \u00a33.2billion a year is being spent in the UK on non-invasive aesthetic treatments, such as Botox, figures show.<\/p>\n

The boom is being felt across the pharmaceutical industry. Swiss dermatology giant Galderma, which produces its own wrinkle filler, reported a 25 per cent sales growth to $1.5billion (\u00a31.1billion) in the first quarter of this year.\u00a0<\/p>\n

It has seen Britons pay for 900,000 Botox treatments in the past year. Globally, the sector is estimated to be worth a whopping \u00a331billion \u2013 with injectables making up 65 per cent of the UK aesthetics market.<\/p>\n

This boost is partially being driven by the growing use of weight-loss jabs, which are thought to cause sagging facial skin.<\/p>\n

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\"A <\/div>\n<\/p><\/div>\n

A woman receives a botox injection in her lips. Britons are still forking out billions for beauty treatments<\/p>\n<\/div>\n

Galderma’s boss, Flemming Ornskov, confirmed customers are not skipping their beauty ‘tweakments’ despite the cost-of-living crisis.<\/p>\n

He described this as the ‘lipstick effect’ \u2013 an economic theory which claims that during financial hardship, customers will spend money on affordable luxuries to boost morale.<\/p>\n

Mr Ornskov added: ‘Are they immune to gasoline prices going up? No. Do they drop an injection because gasoline prices are going up? No.’<\/p>\n

Meanwhile, a new procedure has hit Hollywood as worried stars turn their attention to the knees to prevent signs of ageing.<\/p>\n

Aesthetic nurse Karen Villanueva, who works for celebrity plastic surgeon Dr Marc Mani, said: ‘The knees are the latest area people are looking to treat before they walk the red carpet.\u00a0<\/p>\n

‘The best facelift in the world won’t help you if your knees show signs of ageing. Knees have become a big deal.’<\/p>\n

Ms Villanueva uses an FDA-approved treatment called Sofwave, which uses ultrasound energy to heat the dermis \u2013 the middle layer of skin where collagen and elastin fibres are produced.<\/p>\n

The procedure takes around 15 minutes and costs $1,500 (\u00a31,125) a session. Three appointments spaced three months apart are the recommended ‘dose’ to lift and smooth saggy knee skin.<\/p>\n<\/div>\n

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By JACINTA TAYLOR and CAROLINE GRAHAM, US EDITOR THE MAIL ON SUNDAY Published: 00:41 BST, 17 May 2026 | Updated: 02:22 BST, 17 May 2026 You would expect the current…<\/p>\n","protected":false},"author":3,"featured_media":158193,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_lmt_disableupdate":"","_lmt_disable":"","episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","fifu_image_url":"https:\/\/i.dailymail.com\/1s\/2026\/05\/17\/00\/108664109-15824221-image-a-1_1778974816137.jpg","fifu_image_alt":"","_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[23,29],"tags":[],"class_list":["post-158192","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-health-news","category-recentpost"],"aioseo_notices":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i.dailymail.com\/1s\/2026\/05\/17\/00\/108664109-15824221-image-a-1_1778974816137.jpg","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"publishpress_future_action":{"enabled":true,"date":"2026-11-17 11:01:10","action":"change-status","newStatus":"trash","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/vale50plus.org\/clone\/wp-json\/wp\/v2\/posts\/158192","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vale50plus.org\/clone\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vale50plus.org\/clone\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vale50plus.org\/clone\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/vale50plus.org\/clone\/wp-json\/wp\/v2\/comments?post=158192"}],"version-history":[{"count":0,"href":"https:\/\/vale50plus.org\/clone\/wp-json\/wp\/v2\/posts\/158192\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vale50plus.org\/clone\/wp-json\/wp\/v2\/media\/158193"}],"wp:attachment":[{"href":"https:\/\/vale50plus.org\/clone\/wp-json\/wp\/v2\/media?parent=158192"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vale50plus.org\/clone\/wp-json\/wp\/v2\/categories?post=158192"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vale50plus.org\/clone\/wp-json\/wp\/v2\/tags?post=158192"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}