Jones is the host of Morning Live on BBC One, along with the likes of Helen Skelton and Michelle Ackerley.
Jones has also been an ambassador for the Welsh Jewelry company Clopgau for nearly a decade.
Over the past eight months, the 48-year-old has been seen frequently wearing Clogau watches.
Gethin Jones warned for breaching BBC guidelines
The 48-year-old has now reportedly received a warning for breaking BBC guidelines, according to The Mail on Sunday.
The broadcaster’s rules state that presenters “must not appear on-air wearing clothing or using products or services which they have been contracted to promote.”
A BBC Studios spokesman, speaking to The Mail on Sunday, added: “We have clear guidelines around presenters’ commercial activities, and Gethin has been reminded of these.”
Jones has been seen wearing a £550 Clogau watch with a stainless-steel case and black bezel more than 30 times on Morning Live (most recently on June 24).
The Cardiff-born presenter has also worn several other timepieces from the Welsh company on the BBC show, The Mail on Sunday added.
Jones has been approached for comment.
He is not the first presenter to be warned by the BBC for similar breaches.
Monty Don, Shirley Ballas, and Gary Lineker have all previously received warnings from the broadcaster.
Gethin Jones’ TV career
Gethin Jones began his TV career on Welsh channel S4C, presenting children’s programmes, before, in 2005, he became a presenter on the hit BBC children’s show Blue Peter.
Since then, Jones has appeared on a variety of TV shows, including series five of Strictly Come Dancing ( in 2007), where he reached the semi-finals with professional partner Camilla Dallerup.
He went on to appear in two of the Strictly Christmas specials in 2009 and 2016.
The Welsh presenter is still part of the Strictly family, acting as a roving reporter for It Takes Two, a role he has held since 2016.
On top of all that, Jones has also made several appearances on the hit BBC sci-fi series, Doctor Who.
While Jones has been a host on Morning Live for more than five years, he has also been a guest presenter on This Morning (ITV) and The One Show (BBC).
He is also set to appear on the upcoming series of Celebrity Apprentice.
Along with his various television roles, Jones has featured on several radio shows throughout his career, including on Heart and Hits Radio.
Jones has also appeared in many theatre productions, been an Olympic Torchbearer (for the 2012 Summer Olympics), and appeared as a contestant on Celebrity MasterChef.
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