Home Local newsLidl launches new loyalty programme in app for pets

Lidl launches new loyalty programme in app for pets

by David Jones

Shoppers can get involved now, with the chance to win a year’s supply of pet food when they sign up their cat or dog.

Max & Mila’s World launches officially on Thursday, October 15, packed with exclusive coupons on food and essentials, branded partner offers and prizes to celebrate the launch.

In-app pre-registration is now live, as people can sign up their pets by filling in their cat or dog’s name, date of birth and size.

Max & Mila’s World will launch on the Lidl Plus app on October 15 (Image: Lidl)

What can shoppers get in the Lidl pet membership programme?

Once registered, pets will be entered into a prize draw for a chance to win a year’s supply of Max & Mila’s World dog or cat food.

In a statement, Lidl said: “The in-app club comes as Lidl welcomes the claw-some Max & Mila’s World range to stores – a new brand bringing together pet nutrition and Lidl’s low prices to create a range of tail-wagging products that puts pet healthcare first.

“The range includes an Essential, Advanced and Gourmet range of pet food, starting from 39p, giving shoppers plenty of paws for thought.”

Other prizes such as a £20 Tailster voucher and a free item from the Max & Mila’s World food range are also up for grabs if pet owners register before October 15, when the program launches officially.

To sign up, users need to download the Lidl Plus app and visit the Pet Care section to access and activate the latest coupons.

Lidl shoppers praise new Milkybar Muffin bakery item

In other news for Lidl, shoppers at the supermarket have been praising a new bakery item that has been added to its options.

The Milkybar Muffin is priced at £1.49, but signage in the supermarket tells customers it is a limited offer.

It’s listed in the latest Lidl brochure as a “special guest”, with its potential time on shelves unknown.

In the Bargain Lovers Facebook group, someone shared several pictures of the new muffins, writing: “This milkybar muffin from Lidl is phenomenal.


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“It’s got milky bar cream inside too!”

One person commented: “Sooo nice omg”.

Another said they’re “obsessed” with the new treat, adding: “Omg it really is I’m so obsessed after trying one, can’t wait to get another tomoz!!!”

Will you be joining the Max & Mila’s World programme at Lidl? Let us know in the comments.

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