Lidl said the rollout of its new Lidl Plus Points scheme was designed to give shoppers even better value.
However, it has been heavily slammed online from loyal shoppers, many of whom announced they would be shopping elsewhere because of the change.
One disgruntled customer said on X, formerly known as Twitter: “Over the years I’ve got to a point where I now do most of my shopping at #Lidl. Your #lidlapp has played a BIG part in that decision.
@LidlGB Congratulations on massively downgrading the Lidl Plus app experience. Under the previous coupon plus scheme I had to spend just £10 to get a free bakery item. Now, I have to spend £70 under the new points system to get it. Might go back to shopping at @Tesco
— Richard Ieuan Davies (@TheRavingRich) May 6, 2026
“Like many others on here though, I fear (sadly) that you’ve just made what will prove to be a VERY costly mistake.”
Another wrote: “I’m gonna miss shopping at Lidl, but now you have scrapped your loyalty scheme, and introduced a pathetic points system, I may as well shop elsewhere. Your CFO must think Lidl customers re dimwits.”
Someone else commented: “Congratulations on massively downgrading the Lidl Plus app experience.
“Under the previous coupon plus scheme I had to spend just £10 to get a free bakery item. Now, I have to spend £70 under the new points system to get it. Might go back to shopping at @Tesco”.
@LidlGB I’m gonna miss shopping at Lidl, but now you have scrapped your loyalty scheme, and introduced a pathetic points system, I may as well shop elsewhere. Your CFO must think Lidl customers re dimwits.
— anything i like (@NetBored) May 6, 2026
In response to the criticism, a Lidl GB spokesman told us: “We do not see Lidl Plus Points as a downgrade.
“This year, we are investing significantly more into the Lidl Plus app, helping customers save even more when shopping at Lidl.
“That includes a significant 60 per cent increase in investment into personalised coupons, responding to demand from shoppers who want more deals on the things they love.”
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How can you use Lidl Plus Points effectively?
They further pointed out that Lidl Plus Points can be spent whenever shoppers choose, rather than within fixed redemption rates.
Customers will consistently earn more than 1 point per £1 with campaigns such as Rewards of the Week, double points, triple points, or free points on selected products.
To mark the launch, both new and existing customers will receive 100 free Points.
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