From today, May 5, Lidl is launching Lidl Plus Points, a new rewards system inside the Lidl Plus app that is letting shoppers earn points every time they buy groceries in store.
The biggest draw for many customers is the launch offer. Both new and existing app users are receiving 100 free points, which they can redeem straight away on selected rewards including bananas, cheese twists and chocolate digestives.
100 free points launch offer
The new points system is arriving after customer feedback shows people want more control over how rewards are used.
Instead of fixed discounts, shoppers are now collecting points and swapping them in the app’s marketplace for:
- money-off coupons for future shops
- free or discounted products
- rewards on hundreds of everyday items and middle aisle buys
For regular shoppers, it means every checkout trip is now unlocking extra savings.
Extra savings on fruit
To kick off the launch, Lidl is also doubling the reward rate on fresh produce.
Between 5 May and 22 May, shoppers are earning double points on all fruit purchases, helping points build faster during everyday grocery shops.
To grab attention, Lidl is teaming up with Liberty X for a playful campaign.
The group is releasing “Just a Lidl…”, a remake of their early 2000s hit, with a music video set inside a Lidl store and packed with nods to the supermarket’s famous middle aisle.
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At a time when food prices are continuing to put pressure on household budgets, the new scheme is giving shoppers another way to stretch their money further.
For anyone already using the Lidl Plus app, the launch is effectively meaning free rewards from the moment the scheme goes live.
And for shoppers who have not checked the app recently, there is now a clear reason to take another look.
