Home Art Craft and Leisure newsWhy micro-dramas are going mainstream in India

Why micro-dramas are going mainstream in India

by Martyn Jones

Micro-dramas originated in China – where they are called Duanju – through apps including Singapore-headquartered DramaBox, and ReelShort, which are together valued at $3-4bn, according to industry estimates. In 2024, micro-drama revenues outperformed the domestic box-office in China, according to reports.

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