So is it all just harmless fun, or is this a case of artists being more cautious?
Maria Veronese runs media training company Mediapro and says Charli XCX’s method may not be a surprise to her fans.
“She’s fun, she’s Brat and it’s what we expect of her really,” says Veronese.
“It’s what her fan base loves her for.”
She says a lot of people who use media training, do so because they’re nervous about saying things they don’t want to.
“We just help them go through all of those scenarios.
“Talk about bridging techniques, and what they can say instead of things they don’t want to say, so we’re not telling them to lie.”
During her interview with Jack Saunders, Charli XCX also discussed the process of getting the album cover together for Music, Fashion, Film.
It contains a black-and-white photo of Velvet Underground musician John Cale, fashion heavyweight Marc Jacobs, and film director Martin Scorsese.
“I will say it was an absolute nightmare,” says the singer.
“We were really down to the day before that deadline and you know, they’re busy guys,” she says.
“I felt it was one of those moments where I was like this is a once in a lifetime moment, this is probably never going to happen again.
“It was really sweet and overwhelming.”
And she wanted this album to feel like something new and different.
“The way that Music, Fashion, Film sounds was like a very sort of deliberate response to the way that Brat sounds.
“They’re sort of polar opposites.”
